1. INTRODUCTION

CeraRoot USA Inc. (“CeraRoot”, “we”, “us”, or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Website or use our services.

By accessing or using this Website, you agree to the terms of this Privacy Policy.

2. DATA CONTROLLER

CeraRoot USA Inc. is the primary Data Controller responsible for the processing of personal information collected through this Website.

CeraRoot USA Inc.
2800 Neilson Way, Suite #2
Santa Monica, CA 90405
USA
Email: usa@ceraroot.com

CeraRoot may operate through affiliated entities, including CeraRoot S.L. in Spain, for operational and distribution purposes.

CeraRoot processes personal data in accordance with applicable United States federal and state laws, including the California Consumer Privacy Act (CCPA/CPRA), and, where applicable, the General Data Protection Regulation (GDPR) for individuals located in the European Union.

3. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following categories of personal information:

3.1 Identification Information
Name, business name, professional title, address, email address, and phone number.

3.2 Commercial Information
Account registration details, order history, purchase records, and transaction information.

3.3 Professional Information
Dental practice or laboratory details and professional credentials where required.

3.4 Technical and Usage Information
IP address, browser type, device information, pages visited, interaction data, and general website analytics.

We do not collect sensitive personal health data through this Website.

4. HOW WE USE PERSONAL INFORMATION

We use personal information for the following purposes:

4.1 To respond to inquiries and contact requests.

4.2 To register professional accounts and process online orders. Only licensed dental practices and dental laboratories may register and purchase products.

4.3 To provide newsletters, product updates, event information, and customer satisfaction surveys, where you have given consent.

4.4 To improve our services, analyze customer preferences, and enhance user experience.

4.5 To comply with legal, regulatory, tax, and medical device obligations.

5. LEGAL BASIS FOR PROCESSING (EU USERS)

For individuals located in the European Union, we process personal data under the following legal bases:

5.1 Your consent
5.2 Performance of a contract
5.3 Compliance with legal obligations
5.4 Legitimate business interests

You may withdraw consent at any time where processing is based on consent.

6. SHARING OF PERSONAL INFORMATION

We may share personal information with:

6.1 Affiliated entities operating under the CeraRoot brand
6.2 Payment processors
6.3 Shipping and logistics providers
6.4 IT, hosting, and cloud service providers
6.5 Professional advisors
6.6 Regulatory or governmental authorities where required by law

We do not sell personal information.

We do not share personal information for cross-context behavioral advertising as defined under California law.

7. INTERNATIONAL DATA TRANSFERS

Because CeraRoot operates in the United States and serves customers globally, personal information may be transferred to and processed in the United States or other countries.

Where required under GDPR, appropriate safeguards, including Standard Contractual Clauses or equivalent protective measures, are implemented to protect personal data transferred outside the European Economic Area.

8. DATA RETENTION

We retain personal information only as long as necessary to:

8.1 Fulfill contractual obligations
8.2 Comply with tax and regulatory requirements
8.3 Resolve disputes
8.4 Enforce our agreements

Order and transaction data may be retained for up to seven years for accounting and regulatory compliance purposes. Marketing data is retained until consent is withdrawn. Technical analytics data is retained in accordance with the retention settings of the analytics provider.

9. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have the right to:

9.1 Request disclosure of the categories and specific pieces of personal information collected
9.2 Request deletion of personal information
9.3 Request correction of inaccurate personal information
9.4 Opt out of the sale or sharing of personal information
9.5 Not be discriminated against for exercising your privacy rights

CeraRoot does not sell personal information.

To submit a request, please contact usa@ceraroot.com. We may require identity verification before fulfilling your request.

10. EU DATA SUBJECT RIGHTS

If you are located in the European Union, you have the right to:

10.1 Access your personal data
10.2 Request rectification of inaccurate data
10.3 Request erasure of your data
10.4 Restrict processing
10.5 Request data portability
10.6 Object to processing
10.7 Withdraw consent

You also have the right to lodge a complaint with your local data protection authority.

To exercise your rights, contact usa@ceraroot.com.

11. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve functionality and user experience.

Cookies may include essential cookies required for website operation, analytics cookies used to measure performance, and marketing cookies where consent has been provided.

Where required by law, users are presented with a cookie consent banner allowing acceptance or rejection of non-essential cookies. Consent preferences may be modified at any time through the cookie settings tool available on the Website.

12. GOOGLE ANALYTICS

We use Google Analytics to analyze website usage and improve our services. Google Analytics collects information such as anonymized IP address, browser type, device information, pages visited, and interaction data.

Google may process this information on servers located in the United States.

You may adjust your browser settings to refuse cookies or use opt-out mechanisms provided by Google.

13. DATA SECURITY

We implement appropriate technical and organizational security measures to protect personal information against unauthorized access, alteration, disclosure, destruction, or loss.

Security practices are reviewed and updated regularly.

14. CHILDREN’S PRIVACY

This Website is intended for use by dental professionals and is not directed at individuals under the age of 16. We do not knowingly collect personal information from minors.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

We encourage you to review this Privacy Policy periodically.

16. CONTACT INFORMATION

CeraRoot USA Inc.
2800 Neilson Way, Suite #2
Santa Monica, CA 90405
USA
Email: usa@ceraroot.com